HOSPITALITY PHOTOGRAPHY & VIDEO
As a hospitality photographer based on the Costa del Sol, tourism is my day-to-day life: over the years I have come to understand the industry, hotel operations and their marketing needs, which led me to build a photography and video service that meets the real demands of hotel chains, large resorts or boutique hotels, as well as country houses, holiday lettings and even hostels.
The hospitality ecosystem, whether in Marbella, Malaga, Madrid or any other national or international destination, requires careful pre-production. Today, photographing hotels has to fit into the daily operation of the establishment, letting the hotel staff keep working efficiently while I run the session with order, steady pace and precision.
The pre-production meetings with marketing departments and agencies, or directly with hotel management, serve exactly that purpose: on one hand, we define the goal of the shoot, how the material will be presented, its end use, the aesthetic and the feeling. On the other, we set the time windows for each area, coordinate with the hotel teams so that everything is prepared, and arrange any access or flight permits when the shoot includes drone work.
Contemporary hospitality photography has moved past the simple description of the physical space. The product is no longer the room, the spa or the restaurant, but the experience of living and feeling all the spaces of the hotel. The approach I propose is much more lifestyle and aspirational: architecture is photographed with people, and interiors are built around framings that bring sensory depth. The goal is to convey how the hotel is lived, not just describe its facilities.
The same logic applies to food photography, which is a central part of any hospitality offer. It has its own operation: the shoot runs in coordination with the chef and the maître d' to respect both service and guests and to take the time needed to compose and light each plate properly.
This pre-production leaves nothing to chance and makes the most of every hour on site. The resulting material sustains the hotel's website, press, campaigns and social media, shaping its visual territory in a coherent and recognizable way, in line with its brand identity.
SELECTED WORKS
DAIA SLOW BEACH HOTEL
Over the two days of production of this advertising campaign for Fuerte Group Hotels, managed by the Madrid-based agency Fly Me To The Moon, we integrated the architecture and interior design of Daia Slow Beach Hotel in Conil into the quiet luxury concept that defines the brand's hospitality proposal.
We opted for graphic, balanced compositions, incorporating figures who inhabit the spaces and bring a human, sensory and aspirational dimension, mixing architecture and lifestyle.
COEO POD HOSTEL
With the Pod Hostel, designed by Eran Binderman Architects, COEO Hospitality introduced a new type of accommodation into the Malaga hospitality market: the pods. To help travelers grasp the space on offer, we added people and objects, such as suitcases or clothes, inside each unit to set scale, working with mostly frontal and open photographic compositions to get balanced images.
I followed the same approach in the common areas, so the whole would make sense within what the hostel offers as a place to stay and to meet others.
SPACES BECOME EXPERIENCES, LIFESTYLE MADE INTO IMAGERY
Hospitality photography by Dani Vottero
29004 Malaga (Andalusia, Spain)
Marbella · Malaga · Madrid · Worldwide