I see hostel photography as an extension of the concept that underpins this niche of the hospitality market: practical, time-limited sessions tailored to the establishment's operations and designed for its target audience.
During pre-production, I coordinate with the hostel team on what to showcase in the shoot and how, including staging and timing by area. Segmentation and image style are key differentiators and must be clear from the outset: while hostels remain in an affordable price range, more and more of them are design-led spaces, with their own architecture and interior design, and an aesthetic shaped by the functionality sought by the travelers they target.
As a hostel photographer, I often include lifestyle photography in the reportage: the idea of community and togetherness is one of the marketing pillars of the niche. That's why I also provide images featuring talent and manage the entire production, including casting and model releases. My photoshoots combine architectural shots of spaces (rooms, common areas, exteriors) and people, while the composition, lighting, colors, and final retouching align with the brand's desired look & feel.
I deliver the material already optimized for each of the hostel's sales and communication channels. Based in Malaga, I work with hostels across Andalusia, Madrid, and the rest of Spain.
With the Pod Hostel, designed by Eran Binderman Architects, COEO Hospitality introduced a new type of accommodation into the Malaga hospitality market: the pods.
To help travelers grasp the space on offer, we added people and objects such as suitcases or clothes inside each unit to set scale, alongside mostly frontal and open photographic compositions.
I followed the same approach in the common areas, so the whole would make sense within what the hostel offers as a place to stay and to meet others.
Boat-Haus was Spain's first floating hotel, located at Alcaidesa Marina (Cadiz, Andalusia), right across from the Rock of Gibraltar, and focused on sustainable, experiential tourism.
To photograph a space on the water, I had to compensate for the movement of both the boats and the dock to get sharp images of the interiors and the views.
The retouching also follows a specific workflow, blending images shot at different shutter speeds and exposures, and lit with high-speed flash.
SPACES BECOME EXPERIENCES, LIFESTYLE MADE IMAGE
Hospitality photography by Dani Vottero

