In the holiday lettings market, investing in photography for your tourist accommodations, whether in beach locations like Marbella, Málaga, Estepona, or the Costa Tropical, or in urban settings like Madrid, is essential for a hospitality marketing plan that aims to turn searches into bookings.
To achieve this, I propose images with a stronger lifestyle and aspirational feel, moving away from the classic real estate photography model: the space is described as an experience through the presence of people, appropriate styling, and photographic compositions that combine wide and medium shots to give the guest the feeling of being there. Natural light, shaped and diffused to preserve the atmosphere of the place, is the foundation of my lighting work and remains consistent during the retouching phase.
Alongside stills, I shoot video in corporate, property tour or lifestyle registers, matched to the project and the type of property.
Drone footage complements the reportage when the surroundings provide valuable information to potential customers and can be an important factor in booking decisions, as is the case with beachfront apartments along the coast, right on the beachfront, or vacation homes in a natural setting.
I work as a photographer for holiday lettings, hotels and hostels across Spain and internationally, with base cities in Marbella, Malaga, and Madrid.
This advertising production for Casa Azalia, set in Marbella (Costa del Sol), brought together video and hospitality photography for the luxury holiday rental market. With the Azalia team, I worked out two kinds of images: geometric, solid compositions to describe the spaces designed by interior designer Helena Rocha, and more aspirational shots, where people give scale and convey the guest experience.
For the video we went even further into lifestyle, with a voice-over that guides the viewer through a cinematic look.
Just a few steps away from Malaga Cathedral, COEO Hospitality has opened the COEO Fresca aparthotel, converting a historic building into a contemporary holiday letting in partnership with Eran Binderman Architects.
During the two-day photography shoot we produced high-end images for editorial use, corporate websites and booking platforms. The main challenge was to keep this aparthotel visually aligned with the group's other hotels and accommodations, without losing the textures, materials and architectural details that make COEO Fresca unique.

