REAL ESTATE PHOTOGRAPHY
My real estate photography services are aimed at estate agencies, developers, construction firms and also private owners across Marbella, Málaga, Sotogrande, the Costa del Sol, Madrid and internationally.
The workflow varies depending on the type of property: for luxury villas, residential complexes and high-end developments I usually carry out a site visit beforehand, which then feeds the first briefing and helps me put together a production moodboard tailored to the client's marketing needs; for apartments and more compact urban properties I work from the same material the agent sends to the prospective buyer, floor plans and any preliminary photographs.
All that information lets me set the shooting schedule based on time of day and orientation, lighting criteria, priority and complementary compositions, and bring in the drone whenever the project and the surroundings call for it. If the marketing plan includes video, here is when I prepare the storyboard for the property films. Nowadays, in high-end properties, visualization increasingly weighs on how a villa is sold, and when the brief calls for it the work extends to virtual tours, floor plans and home staging support.
I pay particular attention to image post-production because the luxury market does not need generic filters or basic processing but manual color grading, controlled saturation, balanced contrast and luminosity. Keeping faith with the space, its design and its architecture is essential to deliver a clear message and build trust across platforms, sales dossiers and campaigns, where the imagery has to set the property without misrepresenting it.
Every villa, apartment or development is a distinct project, though I apply the same standard to all of them: images that work commercially and stand up editorially.
RECENT PROJECTS
VILLA LA VISTA
Villa La Vista is located on the first line of the Aloha golf course, in Marbella (Málaga, Spain), with views of La Concha and the Mediterranean. The reportage focuses on showcasing the property at three key moments: sunrise, daytime light, and sunset, to allow FM Properties to create a functional marketing plan. I used the light-painting technique both at sunrise and sunset; indoors, I mixed flashes and ambient light.
VIV IBIZA
Production for VIV Ibiza, an agency specialized in luxury villas across the Balearic Islands (Spain): four real estate photography reportages shot over seven days between Eivissa and Santa Eulalia. Each property had its own character: three were clear examples of contemporary architecture, while the fourth was a boutique country house in Mediterranean style. In the briefing we decided to respect the feeling of each villa in interior imagery, video and aerial photography, keeping consistency in compositions and lighting criteria so the whole reportage would work as a single set reinforcing the client's branding.
THE VALUE OF AUTHENTICITY
High-end real estate photography by Dani Vottero