Villa La Vista is located on the first line of the Aloha golf course, in Nueva Andalucía (Marbella, Spain), with panoramic views of La Concha and the Mediterranean Sea. It is a single-story luxury property that combines a contemporary interior design with details inspired by Andalusian architecture, designed for those seeking an outdoor lifestyle, where the exteriors are even more important than the interiors.
I coordinated the photographic project with FM Properties, a family-run luxury real estate agency based in Marbella and operating across the Costa del Sol. In the pre-production meeting, we analyzed the property and the target markets for the marketing plan: FM Properties’ segmentation by nationalities among its buyers helped us define the guidelines for the shoot and the most suitable framing for the real estate product. We also decided to showcase the villa at the four most important times of day (sunrise, daylight, sunset and twilight) so that buyers could see it in all the lighting conditions they would experience living there.
For the exteriors at sunrise and twilight, I used light-painting because, although it requires more time in the later digital retouching phase, it is the technique that best allows me to balance the contrast between the lit interiors and the soft outdoor light. It is also very useful for illuminating, adding volume, and depth to individual elements in the scene that would otherwise appear dark, such as plants, vases, or terrace furniture.
During the briefing, we decided to use a drone for technical aerial photography, not to create aesthetic images, but to clearly show the plot’s location in relation to the golf course and the villa’s layout. A high-end buyer who values a property of this caliber will likely appreciate being able to understand the overall layout and its relationship with the surroundings in advance.
FM Properties handled the staging and logistics of the project, which allowed us to maximize the time on-site for producing the photoshoot.
The lens is chosen later; first comes the concept.
The honesty and effectiveness of high-level real estate photography lie in the balance between what is shown and how it is perceived.
Read reflection:
→ Don’t get carried away by the wide-angle lens
(original article in Spanish—translation available)
THE VALUE OF AUTHENTICITY
High-end real estate photography by Dani Vottero