VIV Ibiza has been managing luxury villas in the Balearic Islands for over 15 years.  For this advertising campaign, several photoshoots and video sessions were carried out across different properties, with the aim of presenting the spaces in a clear and structured way, as required by booking platforms and other promotional channels within the holiday rental market.

The foundation of this visual content is functional: it helps potential guests understand the layout, scale, and relationship between the different areas of each villa, supporting the booking decision. Aerial drone photography was also included to provide contextual information about the surroundings.

The compositions, mostly frontal and graphic, combine natural light with fill flash, allowing the original colors and lighting of the spaces to be preserved while reducing common light contamination in large interiors. This approach results in balanced, legible, and versatile images, suitable both for web use and for positioning within Ibiza’s Hospitality sector.

The videos follow the same logic: clear, straightforward shots that present each property in an orderly way, making it easier to understand the spaces. They are designed for booking platforms and promotional materials, offering practical and effective visual content. Their approach is efficient and pragmatic, tailored to fast and direct communication needs, and clearly differentiated from more complex or costly high-end productions developed for international campaigns or clients with more demanding audiovisual requirements.