In the Costa del Sol, and especially in destinations like Marbella and Málaga, MICE tourism (Meetings, Incentives, Conferences, and Exhibitions) has become a strategic part of the hotel business. Beyond leisure tourism, this segment requires hotels to communicate clearly their spaces, their capacity, and their versatility to host corporate events, meetings, and professional gatherings. In a highly competitive market, having precise and up-to-date visual material is key to capture attention and stand out.

This hotel photography, interior design and architecture project for Hard Rock Hotel Marbella was carried out with the aim of renewing and expanding the hotel's visual materials, facilitating the capture of new MICE clients. The images are designed for use in commercial dossiers, websites and online and offline promotion, helping to understand the spaces immediately and reliably.

The session, carried out during a full day, focused on the event halls, common areas, rest areas and outdoor spaces for banquets. The photographic approach prioritized spatial clarity, real scale, and the possible uses of each space, fundamental aspects for organizers and agents to quickly assess their suitability for different types of events and conventions.

The original lighting of each area was respected, and special care was taken to reproduce the color and dimensions, allowing for an honest reading of the spaces and their assembly possibilities.  The result is a set of images designed not only to show the hotel, but to function as an effective commercial tool within the MICE market of Marbella and the Costa del Sol.