The photographic project for the new advertising campaigns of the DAIA Conil was developed alongside the Fly Me To The Moon agency with a clear approach: to build a visual narrative faithful to the hotel's concept and useful for its branding actions. The images place the spaces at the center, incorporating human presence and a styling consistent with the guest's profile, to convey an experience that is real and consistent with the identity of the establishment.
The production was carried out during two days with the hotel in full operation, which required precise planning and constant coordination between teams. The reception, rooms, and common areas were photographed, alternating locations and talents to optimize time without interfering with the daily operations of the resort. The lighting was kept soft and natural; flashes and reflectors were used only to balance contrasts and preserve the real atmosphere of each space.
DAIA Conil responds to a slow concept where architecture, materials, gastronomy, and experiences coexist in balance with the environment. This way of understanding the stay marked the visual tone of the project: quiet scenes, everyday gestures, and a narrative that invites you to imagine the experience even before you arrive.
