DAIA SLOW BEACH HOTEL

The concept behind this commercial photography project for Daia Slow Beach Hotel in Conil de la Frontera (Cadiz, Andalusia) had a clear starting point: the architecture of the spaces would lead the campaign, with talent adding a lifestyle layer aligned with the hospitality proposition of Fuerte Group Hotels' Daia brand.

With this starting point, in collaboration with the Madrid-based agency Fly Me To The Moon, we defined how to integrate the different spaces of the resort into the brand's slow travel concept, focused on producing visual content for advertising and editorial use.

During the pre-production visit we decided on the key shots alongside the time slots for each zone, starting with the breakfast buffet at restaurant Maam and ending with the sunset at rooftop bar Tavira. The final shot list was split into two full production days on location, coordinated by Fly Me To The Moon while maintaining the hotel's daily operations and the guest experience throughout.

On the technical side, I opted for soft, diffused lighting in the interiors, blending ambient light with fill flashes to recreate the sense of calm and serenity at the core of Daia's conscious travel concept. For the exteriors I worked on filtering the natural light according to each area and scene, aiming to maintain aesthetic consistency across the entire shoot while respecting the light conditions at different times of day.

The styling, elegant and understated, and the relaxed, open presence of the models reinforce this idea of quiet luxury and slow living within the Hospitality market.