BOLIA

Bolia is one of the leading contemporary design furniture brands today, and it is expanding steadily across Spain. Working with the international press agency Pernille Christiansen, based in Paris, we did two architecture and interior shoots: one for the new store opening in Madrid, on Calle Goya, and another for the inauguration of the Malaga showroom, set in the iconic Atocha building designed by architect Rafael Moneo.

Although the two locations are very different, the early visits and briefings had already set the direction: the look and feel of the interiors had to stay consistent across both stores, and in Malaga the Moneo building would become part of the retail experience, not as a backdrop but as part of the brand space itself.

Those same conversations shaped the shot list, organized by zone and timing so we could work in the hours before opening, around the cleaning and setup crews. In both Madrid and Malaga, I shot the interiors mainly with frontal compositions, working from the natural light and adding fill flash only to correct color casts, at a level low enough to leave the direction of the daylight untouched. I wanted to describe each space and keep the feel of the place, not control it or change it.

The exteriors are where the two jobs separate: the Moneo building in Malaga needed geometric, solid and graphic compositions to respect the architect's work and frame it within Bolia's brand ecosystem. The day didn't help much, shifting quickly from overcast to brief clear spells: I tried to make the most of them without changing the shot list, though the retouching stage then had to be more specific, to build the consistency of feel that was one of the main points of the production brief. In Madrid the showroom building didn't have the same architectural weight as the one in Malaga, so the work focused on showing the main facade as a reference, with all the emphasis on the interiors and the product

I shot the whole set for the brand's communication channels: press, editorial use, and the archive behind each new opening.