COEO FRESCA

The photoshoot took place over two days and was planned in the pre-production phase to maintain visual and narrative coherence with the rest of the accommodations of COEO in Málaga. Common criteria were defined regarding composition, framing, and light treatment, seeking a homogeneous aesthetic that would allow recognizing the brand regardless of the type of accommodation. The first day focused on the rooms, while the second was dedicated to the common areas, the inner courtyard, and the rooftop with direct views of the Cathedral.

The lighting of the interiors was worked on in a controlled manner, with a predominant use of artificial light balanced with the natural light available, ensuring a faithful color reproduction and a constant level of brightness. This approach allows showing the spaces as they are, a fundamental aspect in the Hospitality sector, where an unrealistic representation can generate friction and negatively affect the customer experience.

The material generated is aimed at a predominantly practical use: hotel website, booking platforms, and communication actions both online and offline, with room for its publication in specialized editorial media as well. The photography is based on a clear and honest reading of the spaces, designed to facilitate the understanding of the accommodation, the architecture of the building and align the guest's expectations with the real experience from the first visual contact.