ZENGO

Noyane (formerly known as Zengo) is the restaurant of chef Richard Sandoval in Marbella (Málaga), located in the Hard Rock Hotel. The campaign was developed together with the agency This Is Cactus (Barcelona) and the restaurant itself, with the aim of launching the opening of the venue and generating content for the web, social media, and promotional materials. The images were also used in the channels of the Hard Rock Hotel Marbella, reinforcing the visual coherence of the gastronomic offer of the resort.

The production included interior photography, gastronomy, and lifestyle, following a well-defined aesthetic from the beginning: a moderately moody style, with marked contrast and shadows that reinforce the volume, maintaining natural but intense and suggestive colors. This same line was applied both to the dishes and to the spaces, to ensure visual coherence.

In the part of the project dedicated to food and drinks photography, the illumination was worked to highlight textures and color, mainly with external flashes positioned laterally with respect to the dish. The sets have been prepared using only materials from the restaurant.

In the interior and exterior images, a softer light was chosen in order to reflect the elegant and intimate atmosphere of the venue. The compositions vary between wide shots and medium shots, generating a good variety of images and facilitating their use in different channels.